Secil - Intelligent solutions for the city of the future

Secil will communicate, from the 12th of May, in a unified and transversal way to the whole Group, reinforcing its solidity in the construction sector. Furthermore, the rebranding will put Secil Group's trademarks formally similar to the corporate brand, adopting the designation of the business area below.

The brand Unibetão will become Secil Betão, while the brand Secil Britas will become Secil Agregados. As regards cement, it will remain Secil, using the designation Secil Cimento only in specific situations. As for SecilTek, it will stay as it is.

To give form to all this, Secil prepared a communication campaign whose visual solution is to have the image of a city that represents the integrated offer, optimized, flexible and with a better service by the Secil Group. Thus, each business area will be represented by one or more buildings/infrastructures, showing the variety and versatility of the products and solutions Secil offers. 

The new communication campaign will be presented in the specialized media with dedicated ads and billboards on major roads, from north to south of the country. In addition, it will be introduced first-hand at our stand in Tektónica on the 12th of May in Lisbon.

Secil - Intelligent solutions for the city of the future