Secil - Intelligent solutions for the city of the future
To reinforce its strength in the market, Secil will now communicate in a unified and transversal way, highlighting its strength as a Group, namely the flexibility, know-how and complementarity of its 4 business areas.
The rebranding will thus place the Secil Group's commercial brands formally similar to the corporate brand, adopting the designation of the business area below. Unibetão and Secil Britas brands will become Secil Betão and Secil Agregados, respectively. The cement business will be renamed Secil Cimento. As for SecilTek, this already assumes the Secil lettering, so it will remain the same.
This unified communication of solutions was materialised in the creative concept of Cidade Secil, where we can find some examples of the solutions that the Group offers to the market and confirms the wide range of applications that can be carried out with the Secil stamp.
This campaign was presented first-hand at Tektónica, on 12 May, and will be shown over the next few months in a multi-media campaign across press, outdoor and digital media
Secil — Intelligent solutions for the city of the future
A future that shapes your ideas.